From Controversy to Clicks: How Ads Reach the Right Audience
The word “Screenager” is described as,” A person in their teens or early twenties who has an aptitude for computers and spends a lot of time on the internet.” according to Oxford Languages. Advertisements are seen popping up on people’s screens, where people do not bat an eye and immediately find the “X” button and delete them. In recent times, due to the surge of TikTok, short-form content has taken over the internet. However, the more short-form content is being consumed, the smaller the viewer’s attention span gets. Ads are designed to be integrated into everyday things to make products marketable. When people are scrolling, they see the latest trends and music being shared. To adapt, advertisers now integrate products into trending dances and songs, turning cultural moments into marketing strategies. On July 23, 2025, American Eagle came out with their campaign with the tagline "Sydney Sweeney has great jeans". American Eagle used the wordplay of jeans and genes to im...